Toby has a secret… wait who’s Toby? Toby is the name I’ve given to the beautiful 25 year old Turkish drum coffee roaster that arguably does the most important job in our business. ‘He’ has become a symbol for the way we do things at Rebel Bean. Simple. A little bit different. Kinda noisy. Always operating on love.

But what’s Toby’s secret?

For every batch of coffee that we roast with Toby, there is always at least one bean that doesn’t roast. It will stand out in a sea of caramel brown beans as the one that fights the power, goes its own way, and wouldn’t possibly want to look like all the others. There is, of course, a reason why (because, science) but instead of wishing it would look and taste like all the others, we pluck it right out and celebrate it instead. Because that little bean is showing us all that we have the power to go our own way too.